Personal Stylist, established 2013
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I
take great pride in the long-lasting connections I've built with my clients.
These trusted relationships allow me to create cohesive wardrobes that evolve in tandem with career milestones while enhancing self-confidence.
My focus is working with high-achieving professionals who understand that a thoughtfully curated wardrobe is integral to their confidence while supporting their ambitions.
My focus is working with high-achieving professionals who understand that a thoughtfully curated wardrobe is integral to their confidence while supporting their ambitions.
COMMON CHALLENGES I HELP TO RESOLVE
+ Your career has evolved, but your wardrobe hasn’t. How do you align your appearance with your current position without feeling like you've undergone a ‘makeover’?
+ Your office no longer has a clear dress code. You want to use your senior role to set the standard of what's appropriate for your team and the wider organisation.
+ You’ve accumulated clothes from various stages of your career and now feel overwhelmed by your wardrobe. You need guidance on what to keep and what to let go of to help feel like your wardrobe is moving forward.
+ Your daily outfits feel inconsistent due to hybrid working and shared office environments. How can you unify your wardrobe so your personal presentation remains consistent throughout the week?
+ You work in a client-facing role where first impressions count. You need help curating a wardrobe of head-to-toe tailored outfits that make getting dressed easy, whether you’re heading to the office or packing for a work trip.
+ You’ve moved to London for work and find your wardrobe no longer complements the city's professional dress code. You need help adapting your style to fit the London way of dressing.
I established my personal styling business in 2013, building on years of experience in senior managerial roles with respected retailers. During this time, I worked with clients from all walks of life across various ages, genders, and professional backgrounds and developed a passion for customer service. It was this experience that sparked the idea of creating a personal styling service tailored specifically for busy professionals.
Between 2015 and 2022, I also had the opportunity to teach at Nottingham Trent University as a senior lecturer on the BA and MA Fashion Management, Marketing & Communications courses. This was a full-circle moment, as it is the same institution where I had completed my degree in fashion design in the early 2000s.
Recently I’ve expanded my work to include advisory services, starting with Morgan Stanley. My ambition is to build an advisory arm that blends my extensive experience in retail with a strong foundation in business strategy. I aim to grow this aspect of my business by collaborating with investor firms and brands seeking expert guidance from someone with firsthand experience working with frequent spending clients, daily interactions within retail environments, and a real-time understanding of customer demands and frustrations. I bring a unique insights into consumer behaviour, market trends, and brand positioning, offering investors and brand owners a deep understanding of what drives purchasing decisions and how businesses can create long-term customer loyalty in an ever-evolving market.
I hope my diverse experiences have inspired you to connect with me. Please get in touch via my contact page or send me a message on WhatsApp to begin the process.
+ Contact Me